Process
Status Items Output None Questions None Claims None Highlights Done See section below
Highlights
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Ask the subject matter expert: • Why is [topic] important? Why should a specific audience care? • How would you define [topic] for a beginner? • And how do you talk about [topic] to your peers? • What’s something non-experts believe about [topic] that they’re wrong about? • What’s the most common reason people struggle with [topic]? • How do you overcome the most common [topic] roadblocks or pain points? • Take me through the steps you take to do [example]. How do you know where to start? How do you know when you’re done? • What is the one action you’d recommend somebody new to [topic] takes? • What does success look like in [topic] after 6 months, 1 year, 5 years? • What did you wish you knew about [topic] before you started?
✏️ Useful questions to ask when interviewing subject-matter experts 🔗 View Highlight
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Ask the product expert: • When/where did you first hear about [product]? • What problem/s were you facing when you first looked for [product]? • What attracted you to [product]? • What objections did you have when considering [product]? • What convinced you to give [product] a try? • What does your day look like? How does [product] fit into it? • How do you describe [product] to your colleagues? • What can you do after getting [product] that you could not before? • How do you feel now that [product] is in your life? • What challenges do you still have with [product]? • If you could change ONE thing about [product], what would it be? • If you could no longer use [product], what would you do instead?
✏️ Useful questions for interviewing product experts 🔗 View Highlight