Highlights

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the Democratic Party of Wisconsin spent 1.9 million on mailers, digital advertising and field organizing. The effect of that organizing, Wikler said, was that Democrats not only defeated the amendments, but increased primary turnout.

✏️ Methods to get things done. Money, organizing, spreading the word… 🔗 View Highlight

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sure to connect the amendments to Wisconsin’s political players and their intentions—answering who was supporting the amendments, and why. Once he explained that, in his view, the amendments are pushed by Republicans angry over Evers’s spending of federal Covid-19 relief funds, he said voters connected the dots: “There was like a light bulb going on for voters that had been genuinely confused about what these amendments were about.”

✏️ Another key method was information and awareness. 🔗 View Highlight

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“Not only explaining the effects but explaining the intent is important, and using a full-spectrum organizing strategy—the way you would to win an electoral contest,” Wikler said. Localizing an issue helps: Municipal officials brought the messaging to voters, Wikler said, by highlighting how gridlocked federal pandemic funds could have forced cuts for caregivers, first responders, K-12 schools and small businesses.

✏️ Informing, relating, connecting the dots. Super vital method 🔗 View Highlight

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“For constitutional amendments and ballot initiatives, you have to start with the recognition that most Democrats don’t know what’s happening.”

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