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All human activity is prompted by desire.

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Man differs from other animals in one very important respect, and that is that he has some desires which are, so to speak, infinite, which can never be fully gratified, and which would keep him restless even in Paradise.

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four such infinite desires — acquisitiveness, rivalry, vanity, and love of power

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Acquisitiveness — the wish to possess as much as possible of goods, or the title to goods — is a motive which, I suppose, has its origin in a combination of fear with the desire for necessaries.

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However much you may acquire, you will always wish to acquire more; satiety is a dream which will always elude you.

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rivalry:

The world would be a happier place than it is if acquisitiveness were always stronger than rivalry. But in fact, a great many men will cheerfully face impoverishment if they can thereby secure complete ruin for their rivals.

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Vanity is a motive of immense potency. Anyone who has much to do with children knows how they are constantly performing some antic, and saying “Look at me.” “Look at me” is one of the most fundamental desires of the human heart. It can take innumerable forms, from buffoonery to the pursuit of posthumous fame.

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most potent of the four impulses, Russell argues, is the love of power:

Love of power is closely akin to vanity, but it is not by any means the same thing. What vanity needs for its satisfaction is glory, and it is easy to have glory without power… Many people prefer glory to power, but on the whole these people have less effect upon the course of events than those who prefer power to glory… Power, like vanity, is insatiable. Nothing short of omnipotence could satisfy it completely. And as it is especially the vice of energetic men, the causal efficacy of love of power is out of all proportion to its frequency. It is, indeed, by far the strongest motive in the lives of important men. Love of power is greatly increased by the experience of power, and this applies to petty power as well as to that of potentates.

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Whether you will be led by this motive to actions which are useful, or to actions which are pernicious, depends upon the social system, and upon your capacities. If your capacities are theoretical or technical, you will contribute to knowledge or technique, and, as a rule, your activity will be useful.

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