Process
Status Items Output None Questions None Claims None Highlights Done See section below
Highlights
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The act of making your log-file public requires a rigor that keeping personal notes does not. Writing for a notional audience — particularly an audience of strangers — demands a comprehensive account that I rarely muster when I’m taking notes for myself. I am much better at kidding myself my ability to interpret my notes at a later date than I am at convincing myself that anyone else will be able to make heads or tails of them.Writing for an audience keeps me honest.
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These repeated acts of public description adds each idea to a supersaturated, subconscious solution of fragmentary elements that have the potential to become something bigger. Every now and again, a few of these fragments will stick to each other and nucleate, crystallizing a substantial, synthetic analysis out of all of those bits and pieces I’ve salted into that solution of potential sources of inspiration.That’s how blogging is complimentary to other forms of more serious work: when you’ve done enough of it, you can get entire essays, speeches, stories, novels, spontaneously appearing in a state of near-completeness, ready to be written.
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In the traditional world, an editor selects (from among pitches from writers for things that might interest a readership), and then publishes (the selected pieces).But for blog readers, the process is inverted: bloggers publish (everything that seems significant to them) and then readers select (which of those publications are worthy of their interests).
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Traditionally, a writer identifies a subject of interest and researches it, then writes about it. In the (my) blogging method, the writer blogs about everything that seems interesting, until a subject gels out of all of those disparate, short pieces.Blogging isn’t just a way to organize your research — it’s a way to do research for a book or essay or story or speech you don’t even know you want to write yet. It’s a way to discover what your future books and essays and stories and speeches will be about.
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Traditional editors identify an audience who will pay for their publication (or whom an advertiser will pay to reach) and then find a writer who can speak to that audience. As a blogger, I’ve enjoyed the delirious freedom to write exactly the publication I’d want to read, which then attracts other people who feel the same way.
✏️ So the three inversions are:
- publishing before selecting
- researching before knowing your subject
- producing to attract, rather than serve, an audience