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Highlights
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Tesla Takedown organizers are already thinking about next steps. I spoke with Tesla Takedown U.K. organizer Theodora Sutcliffe, who argued for applying the original South Africa anti-apartheid era framework of boycotts, divestment, and sanctions to Musk’s enterprises — the same framework used by Palestinians to oppose Israeli apartheid and genocide today.
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The BDS framework offers a useful lens for understanding both what is already happening and what should come next. The Tesla Takedown movement has already driven a growing and successful boycott of Tesla vehicles. Other prominent voices are advancing the cause of divestment. American Federation of Teachers President Randi Weingarten recently called on 75 city and state pension fund managers to review their current holdings in Tesla stock. And New York City Comptroller Brad Lander, who oversees the city’s five public pension funds, has called for a shareholder lawsuit against Tesla.
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The third BDS category, government sanctions, is where the grassroots movement can truly grow and flex its power. Tesla Takedown activists can urge city council members, county supervisors, and state legislators across the U.S. to introduce and pass legislation to prohibit their governments from buying Tesla vehicles or other Tesla products and services.