Process
Status Items Output None Questions None Claims None Highlights Done See section below
Highlights
None
But what I loved best was the answer to the surveyor’s “I’ve been doing it for years.” The builder’s response was “Well maybe you’ve been doing it wrong for years”.
None
“You gotta be able to think outside the box, ain’t ya? Surveyors don’t actually get their hands dirty, they’ve never actually done the job. They just quote in big numbers whatever’s easiest for them.” And I thought, I love it, I’m learning creativity from a builder. Then I thought, people in advertising and marketing are like that surveyor – we just give clients the same old answers that we, and everyone else, have learned. That’s how they got their surveyor’s qualifications by never thinking differently. That’s because they learned from people who never thought differently. Consequently, unlike that builder, they can’t think for themselves.